ALIGN "Demonstrate the Awesome"
Directed by: Jason Guerrero
Studio: Taylor James
DP: Sean Valentini
Agency: Publicis
I directed this spot for Taylor James in my hometown of Toronto, Canada. It was for Align Probiotics, and uses CGI spheres to represent the bacteria within the human gut. Through integrated animation, we show how the product can supplement the good bacteria within the body and thereby support the digestive system.
BEHIND-THE-SCENES:
