MACKESON
My Role: Director & Styleframes
Studio: Taylor James
Brand: Mackeson Beer
I directed this spot for Taylor James, for Mackeson beer. Mackeson beer is brewed in Trindad & Tobago and very popular in the Caribbean. The client wanted a spot that would resonate with the local community, so we created images that reflected that particular culture: dancing, soccer, basketball, and the use of diamonds to symbolize a bit of extravagance.
