GRAVELY "The Distance"
Directed by: Jason Guerrero
Studio: Taylor James
DP: Connor O'Brien
Flame: Jamie Scott
Agency: Cramer-Krasselt
This was a super fun spot to shoot with the narrative telling the story of a man riding his Gravely lawn mower across the country. We sought depict him in various environments while keeping the scenes feeling unified. We first chose stock footage and did a rough edit before the actual shoot. Then on the shoot day, we matched the talent to the pre-selected stock footage making sure the lighting, direction of the shadows and grain of the grass was correct. And in order to have as much grass to cut as we wanted, we shot on location at a grass farm in Florida.
BEHIND-THE-SCENES:
PREVIS / STORYBOARD ANIMATION (By Maria Chou): This was the initial storyboard animatic we created for the treatment deck.
SHOTLIST: This was our document guide for the whole shoot. Since we were shooting the talent & Gravely mower in a way to match the lighting, shadows, camera angles, focal length & timings of predetermined stock footage, we had to make sure we were consistent and accurate for every single shot in order to ensure proper compositing in post.
